What does a Google Business Profile score measure?

It measures how complete and optimized your public Google Business Profile is — verification, primary and secondary categories, website, phone, opening hours, description, photos, reviews and rating — all of which influence local ranking and clicks.

Where does the data come from?

The public profile is pulled from Google Maps via DataForSEO. We log the search term (the business name) but no personal data, and IP is stored hashed. The score is indicative, not Google's own metric.

Free tool

Free Google Business Profile check

Enter your business and we'll pull your Google Business Profile and score how complete it is — with a clear list of what's holding back local visibility.

By the SEOZ team · Updated June 12, 2026

Business nameCity (optional)

Google Maps data · Sweden · we log the search, not you

Why a complete Google Business Profile?

Your Google Business Profile (GBP) decides whether you show up in Google Maps and the local 3-pack. Google rewards complete, active profiles — category, hours, photos, reviews and description are all ranking signals. This tool pulls your public profile and shows exactly what's missing.

What the tool measures

Verification, primary category and secondary categories
Website, phone, opening hours and description
Number of photos, reviews and average rating

Data from Google Maps via DataForSEO. The score is indicative, not Google's own metric.