Read-only. Lists enabled keywords that spent over the threshold but produced zero conversions in the last 30 days — strong candidates to pause or optimize. Change COST_THRESHOLD for your currency.
By the SEOZ team · Updated June 12, 2026
function main() {
// Read-only: keywords that spent over the threshold with zero conversions (last 30 days).
var COST_THRESHOLD = 200; // in account currency — adjust to taste
var keywords = AdsApp.keywords()
.withCondition('Status = ENABLED')
.withCondition('Cost > ' + COST_THRESHOLD)
.withCondition('Conversions = 0')
.forDateRange('LAST_30_DAYS')
.orderBy('Cost DESC')
.get();
Logger.log('Keyword | Cost | Clicks (spend with no conversions)');
while (keywords.hasNext()) {
var k = keywords.next();
var s = k.getStatsFor('LAST_30_DAYS');
Logger.log(k.getText() + ' | ' + s.getCost().toFixed(2) + ' | ' + s.getClicks());
}
}