Case study: +187% organic traffic in 6 months

Starting point

When the client came to us they had stagnated at around 8,000 organic sessions per month despite a large product catalog of more than 2,000 products.

Problem analysis

Our AuditWizard identified three main problems:

1. Thin product content — most product pages only had the manufacturer’s default descriptions
2. Wasted crawl budget — faceted navigation generated thousands of duplicate URLs
3. No internal linking — category and product pages were isolated islands

The strategy

Phase 1: Technical foundation (Month 1-2) We implemented crawl-budget optimization by noindexing faceted pages, consolidating duplicates with canonical tags and cleaning up the sitemap.

Phase 2: Content clusters (Month 2-4) We built 12 content clusters around their main categories with pillar pages, supporting content and strategic internal linking.

Phase 3: Scaling (Month 4-6) With the technical foundation in place and the content framework established, we scaled up production volume.

The result

After 6 months we saw +187% organic traffic, +142% ranking keywords in the top 10, and +94% organic revenue.