Keep every Google Ads account on pace with its budget. SEOZ is the PPC budget management software that shows real-time pacing, end-of-month forecasts and budget alerts — so you never overspend or leave budget on the table. Google Ads budget pacing, integrated with your SEO and campaign insights.
See spend rate against budget day by day. One glance shows whether a campaign is ahead of or behind plan.
End-of-month forecast
Projected spend at month-end based on current pace. Adjust bids and budget before it goes wrong.
Budget alerts
Get notified when an account spends too fast or too slow. Catch overspend before the month runs out.
Campaign hierarchy
Drill from client to campaign, ad group and keyword. Budget management at every level of the account.
Annual & monthly budgets
Set budget per channel and month. Pacing is always measured against the plan you actually set.
Automatic Google Ads sync
Daily spend sync straight from Google Ads. No manual export — the numbers are always fresh.
Frequently asked questions
What is budget pacing in Google Ads?
Budget pacing is the rate at which you spend your budget. Healthy pacing means spend is evenly distributed across the period so you neither run out early nor leave money unused at month-end. SEOZ measures that rate in real time against your plan.
How does SEOZ help with PPC budget management?
SEOZ is PPC budget management software that brings spend, budget and forecast into one view. You set monthly and annual budgets per channel, see pacing in real time, get alerts on deviations and can drill from client to campaign, ad group and keyword.
Can I see how much the account will spend by month-end?
Yes. SEOZ projects end-of-month (EOM) spend based on the current pace, so you can adjust bids and budget well before over- or underspend happens.
Do I get alerts if a campaign spends too fast?
Yes. Budget alerts notify you when an account or campaign paces too fast or too slow, so you can act before the budget goes off track.
Is spend synced automatically from Google Ads?
Yes. Spend syncs daily straight from Google Ads, so pacing and forecasts always run on fresh numbers with no manual export.
Ready to take control of your Google Ads budget?
See pacing and forecasting in action — start the guided demo.